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全家擴大穆斯林友善店 萊爾富金錢卡抽萬元金
記者 溫子豪 報導
超商為了吸引更多顧客，持續擴增服務項目。為滿足在台生活與觀光的穆斯林用餐需求，全家便利商店擴大提供穆斯林友善商品，不僅在全台155家店舖設置專架，並全新推出4款穆斯林友善鮮食。萊爾富趁著35週年慶推出「35週年金錢卡」，消費者有機會翻倍獲得儲值金，還能參加1萬元現金抽獎。全聯福利中心與大潤發同步啟動草莓季，各式草莓甜點最低只要32元。
根據全球穆斯林旅遊指數，台灣是穆斯林造訪非伊斯蘭國家旅遊人數最多的前3名，每年約有2成來台的國際觀光客為穆斯林，在台灣生活的穆斯林人數也達到30萬人。全家便利商店去(2023)年12月於台北市8家觀光景點型店鋪打造「穆斯林友善商品專架」，今(2024)年更一口氣擴增至全台155家店舖，並有79家開闢「穆斯林友善熟食專區」，不會接觸到豬肉類食品與盛裝器具。
此外，全家便利商店即日起陸續上架4款穆斯林友善鮮食，包含由中國回教協會監製、長榮空廚共同開發的冷凍餐盒「庫瑪雞肉佐泰米飯」、「印度咖哩魚佐香料飯」與「雞肉餅佐薑黃飯」，還有長榮航空機上美食「維也納奶油麵包」。若再加上穆斯林友善零食、南洋酸辣燙「馬尚煮」…等，共有超過百項商品可選。
萊爾富慶祝成立滿35週年，即日起至4月2日於全台門市，銷售限量3萬張的「35週年金錢卡」，每張售價350元，內有350元儲值金條碼與隨機品條碼，保證每張回饋率至少10%，還能額外再拿最高350元購物金。購買金錢卡時出示會員資格，可於活動結束後參加現金1萬元抽獎。
全聯與大潤發則從2月23日至3月21日展開草莓季，We Sweet與READ BREAD品牌共有「草莓雙層起司蛋糕」、「草莓重乳酪」、「草莓奶蓋蛋糕」、「草莓醬鬆餅」、「草莓雙餡半月燒」、「草莓Q心泡芙」、「草莓奶酥棒」、「草莓肉鬆麵包」等8款新品登場，每款都有滿滿草莓餡料，售價32元~169元。同時打出多款草莓系零食，部分品項有第2件5折優惠。
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